Doctors and Musicians Come Together

Written by Editorial Dept Thursday, 29 July 2010 00:00

DOCTORS  AND  MUSICIANS  COME  TOGETHER  TO  PROMOTE
MEATLESS  MUSIC  4  MONDAYS
SONG  CONTEST

Early-bird Submission Deadline: August 5th at 12 pm (noon)
Song Showcase Date: September 3rd, Trane Studio, 964 Bathurst St., Toronto
Submission Web Site: http://www.vigourprojects.com/

The Meatless Music 4 Mondays (MM4M) contest will use music as a tool to promote the health benefits of the international Meat-free Mondays movement (www.meatlessmonday.com). Why Meatless? Consumption of fruits and veggies has the strongest correlation to survival rates than does any other food group. Why 4? Everyone should eat approximately 4 servings of fruit and 4 servings of veggies per day to stay healthy.

Vigour Projects is a new not-for-profit, MaRS (www.marsdd.com) registered, social innovation initiative whose mission is to build healthy communities through music. Its first call to action is Meatless Music 4 Mondays, a song contest for local, independent musicians. Musicians are to submit an original song (any genre) with “heart-healthy” messaging. The only rule is that you must be creative (and no, it does not have to be radio quality). Each song submission costs $5, the net proceeds of which will be donated to the HEART AND STROKE FOUNDATION OF ONTARIO.

The winner will get to perform at Vigour Projects’ upcoming concert, VigourFest, at Trane Studio in Toronto on Sept 3, 2010. VigourFest is a fundraising concert, which promotes healthy eating and behaviours in proximity to harvest week.

Deadline for "early bird" song submissions is Aug 5th at noon to receive a pair of tickets to Paul McCartney’s concert on August 8th or 9th in Toronto. The final contest winner will receive free recording studio time at Number 9 Audio Group, a profile review and live internet TV appearance with Lynk PR on ThatChannel.com and the song will serve as the MM4M theme song throughout the ongoing project.

Project-based Vigour Projects is the brainchild of Toronto Cardiologist and musician, Dr. David Alter. Dr. Alter brings together a team of musicians, music therapists, health care providers, and like-minded medical researchers as a way of developing a music health program with an evaluation or research component that will generate funds for a participating charity. Their first project, Meatless Music 4 Mondays, is a health promotion campaign that will support the Heart and Stroke Foundation of Ontario and is centred around the day of the week associated with the highest risk of cardiovascular death, that being Mondays.

For more details, visit our website at www.vigourprojects.com,
email Sarah Adamson at sarah (at) vigourprojects.com